Storytelling: An Emotional Connection to Your Audience
Do you remember how engaged and fascinated you were as a child when someone read or told you a bedtime story, or while listening to your teacher narrate a parable in school? Just as sitting around a campfire listening to stories can transport an individual to a different world with imagination, education, emotion or a cultural connection, narratives can take consumers to a place of reconnecting to their human needs. Storytelling, the art of conveying events through imagery, words or sounds gives you an opportunity to connect, share and interpret compelling experiences in a unique way. The application of telling a personal or relevant story in relation to your platform still delivers a distinctive message about your brand, while it engages your listeners. Gone are the days of high-pressure selling or selling through intimidation, which induces stress when the customer really isn't set on buying. This antiquated strategy is such a huge turnoff, and it makes this practice extremely